This is Rove’s first-ever Black Friday, which means we wanted to go big this year. You already know that we let you earn more miles than anyone else, anytime, but that didn’t stop us from launching even better deals.

Whether you’re looking to book flights, hotels, or do a little shopping, we’ve got you covered. Let’s take a look at the details for Rove’s Black Friday promotion.

Black Friday at Rove

Black Friday is one of the best days of the year to book travel and Rove is making good on that promise.

Travel Deals

Available only on November 28, 2025 through 11:59 p.m. EST, you can take advantage of the following travel deals:

• 10x Rove Miles per $1 spent on Loyalty Eligible hotels (up from 5x)
• 3x Rove Miles per $1 spent on all flights booked through Rove (up from 1x)
• First-time hotel booking bonuses:
  • Spend $100, get 500 bonus miles with code BLACKFRIDAY100
  • Spend $500, get 2,500 bonus miles with code BLACKFRIDAY500
  • Spend $1,000, get 5,000 bonus miles with code BLACKFRIDAY1000

Note that these are one code per customer, so pick the one that'll earn you the most miles on your booking.

For those who are unfamiliar, Loyalty Eligible hotel bookings are those that allow you to earn hotel elite night credits, elite status benefits, and hotel points in addition to Rove Miles.

The hotel is also the one charging your card, so you’ll want to pay with a credit card that maximizes hotel spending.

Shopping Deals

We’re not just about travel when it comes to big Black Friday earnings. Rove has more than 12,000 merchants available via its shopping portal and Chrome extension, far outstripping the competition.

And although you can find tons of stores that won’t be featured anywhere else, we want to make sure you’re handsomely rewarded for using Rove. That’s why we’re offering double miles on all your favorite retailers and increased earnings on gift cards:

Double Miles

Available at the following retailers:

Elevated Gift Card Earnings

We’re not just giving you double miles on a few stores, however. Don’t see a retailer you’re looking for on that list? Opt for purchasing a gift card from giftcards.com:

• 5x Rove Miles per $1 spent: Airbnb, hotel, and airline gift cards (up from 3.9x)
• 4x Rove Miles per $1 spent: Visa and Mastercard gift cards (up from 3.2x)

Final Thoughts

Rove’s Black Friday is going to be the best you’ll see this year, so mark your calendars. You don’t want to miss this! Remember all details are valid on November 28, 2025, through 11:59 p.m. EST.