A little birdie told us that our users wanted Rove to launch another promotion and we always aim to please. That's why we're happy to announce that starting Saturday, Febraury 7, 2026, we're launching a huge new promotion: Built Better: More Miles For You.

Let's check out the details.

New Built Better Promotion

Beginning on February 7, 2026, we're launching a promotion spanning hotels, shopping, referrals, and more.

• Valid from 8:00 a.m. EST on February 7, 2026 to 11:59 p.m. on February 11, 2026
• 40% more bonus miles on Loyalty Eligible hotel bookings: Earn 7x Rove Miles per $1 spent on eligible hotels (Applies only to new bookings. Cancellations and rebookings are credited at the original rate)
• Increased earnings on 20 different gift cards, including gas gift cards, grocery gift cards, and travel gift cards
• Doubled referral bonuses for all users: Give 1,000, get 1,000 + 10% of what referees earn for the first 6 months (after they earn 250 miles)
• 250 free bonus miles when using #rovemiles on Instagram: Submit proof on this site. One bonus per user and the post must come from a legitimate public personal or business account.

The list of merchants for extra bonus miles includes:

Is It Worth It?

In short: Yes. Rove is the only program that'll allow you to stack hotel points, transferable rewards, and credit card points on a wide variety of hotels.

This allows for maximized earnings, especially since we've moved to having hotels as the merchant of record—which means you'll earn more rewards than ever when using a co-branded hotel credit card.

Plus, booking Loyalty Eligible ensures that you'll still get all your elite night credits and elite status benefits when staying at the property. Truly, there's nothing to lose.

We've also taken great care to ensure that we're offering the best rewards on gift cards that are easy to use.

Take, for example, Circle K gift cards, which will earn 5x Rove Miles per $1 spent. You can buy up to $2,000 worth of Circle K gift cards in a single transaction, allowing you to redeem for gas and other purchases over the coming months.

Pair these purchases with a credit card that bonuses your everyday spending, such as the Capital One Venture Rewards Credit Card and it'll be easy to watch the rewards flow in.

The Bottom Line

We're happy to announce the upcoming launch of our newest promotion, which includes free bonus miles for everyone, doubled referrals, increased earnings on gift cards, and a 40% bonus on Loyalty Eligible hotel bookings.

Our Built Better: More Miles For You promotion launches at 8:00 a.m. EST on February 7, 2026 and ends at 11:59 p.m. on February 11, 2026, so set your clocks!